More and more teams are recognizing the value of group sales to fill in seats and increase attendance. Even more important, they are all prospects, and we normally spend loads of money on leads and here they are, right in front of us...and what do we do with them? Teams with strong attendance tend to … Continue reading Increasing Our Group Sales: Just the “Perks” ? Or Is There More?
My happy spots going into fall and winter are the number of teams reaching out to talk about growth and development for their staff. Fall and winter dates are filling up because so many teams out there are starting to recognize the need to take their staff to different levels, leave their comfort zone, think … Continue reading As I Go Kicking and Screaming Into Fall and Winter….
July is half gone...slow down summer! Some of us still have goals to hit for this season; some of us are starting our goals for next season. One thing for sure...time is moving ahead whether we are ready for it to or not! Let's make sure we're prepared to hit our goals! To help us, … Continue reading Kathy’s Sports Sales Mailbag…”Hey Kathy!” July 11
How well do we listen to our prospects? How can we really tell if they are moving up the pipeline or do we simply keep them there until they either buy or say no? Do we really know what they are not saying as well as what they are saying? Do we really collect all … Continue reading CAR Approach to Ticket Sales: Conversation, Assess, Recommend
Here's to a great 4th of July celebration! May your travels be safe and your gatherings be fun! And may your questions be answered and your games be won! OK so I'm not the poetic type...but I AM the help you answer your questions type...read on! "Hey Kathy... I know you are big on … Continue reading Kathy’s Mailbag….”Hey Kathy!”…July 4
If you're a highly successful team (going to playoffs, great expectations, new facility, only show in town, etc.) you are probably doing well on the season ticket side. You most likely feel that things are looking great right now, and many of you have waiting lists to go with it. Others are struggling to get … Continue reading What Is the Future of the Season Ticket Holder?
Live from the ALSD Conference (why weren't YOU here?) in Atlanta, questions are coming at me left and right! Exciting to see so many people wanting to grow, teams wanting to change, and open minds! Here are some questions from YOU, my readers, as well as in person here. "Hey Kathy, I've been in the … Continue reading June 27: Kathy’s Mailbag….”Hey Kathy!”