Before we 'deck the halls' and 'jingle those bells' we still have some work to do! So let's roll up our sleeves and answer YOUR questions! "Hey Kathy, I'm starting to get a little nervous. Our season starts in April and I have a feeling it's going to be another year of 'catch up.' How … Continue reading Dec. 4: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Every book we read, every person we meet, every experience we have, can lead to teaching us something new. Having wine o'clock with my neighbor, Wendy, the other evening, gave me new insight into building great culture as shown by her boss, a dentist. I know...most of us get palpitations and break out in a … Continue reading Creating Great Sports Sales Culture As Taught By My Neighbor’s Dentist
Time to gear it up after all that tryptophan and use as much energy as we can to ward off all those holiday cookies we'll be eating! No time like the present to keep selling! With selling comes questions...here are this week's! "Hey Kathy, I'm wondering if you've ever come across corporate ticket ROI measurements … Continue reading Nov. 28: Kathy’s Sports Sales Mailbag … “Hey Kathy!”
It seems like every 10 years or so, we tend to change the way we sell sports. First we sell one way, then someone comes in and we break it down another. Moving into 2020 and beyond, the trend is definitely moving one way over another. Which is better for sales? Which is better for … Continue reading The Argument For/Against Full Menu Selling vs Season/Group/Hospitality
Happy Almost Turkey Day! Just as you are thankful for your clients for helping you be successful, I want to thank each and every one of you for believing in me and wanting me to share my knowledge. I appreciate each and every one of you! Before the tryptophan kicks in, read on! "Hey Kathy, … Continue reading Nov. 21: Kathy’s Sports Sales Mailbag …”Hey Kathy!”
On the light side... Make a visit to the grocery store BEFORE Thanksgiving. Make sure your business card is tucked inside every turkey! While you’re at it, make sure you tape them on to every pumpkin pie, too. It’s a great time to get your name out! While mom, Aunt Matilda, and cousin Grace … Continue reading How To Make Sure YOUR Thanksgiving Is Filled With Sales!
So many both in sports and striving to get into sports have contacted me concerning the 'why' as to not getting that next position. I have found many teams interview people who aren't what they are looking for, only to waste everyone's time. I've also found many people applying for positions they really don't fit...it … Continue reading Sports Interviewing: The Good, The Bad, and The Ugly In Interviewing