Oct. 16: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As people are busy watching teams inch their way to the World Series, they still find time to share their questions!  Read on... "Hey Kathy, What is a good ratio for management titles?"  O, midwest Hi O, I didn't know there was a ratio.  There is no magic formula.  We give titles when they are … Continue reading Oct. 16: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Sports Sales: How Well Do You Know Your Renewals?

For some teams, renewal time will be coming up.  For some, we just finished or are in the process currently.  In the process... what does that mean? What does the renewal mean to us? What value do we place on those who retain? How much do we lose site of renewals as people vs renewals … Continue reading Sports Sales: How Well Do You Know Your Renewals?

Oct. 9: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Questions this week come from teams as well as clients...read on! "Hey Kathy, We want to make sure we renew as many of our sth as we can.  Do you believe we should continue to renew up until the start of the season?  What is the best use of time?"   K, west coast Hi K, … Continue reading Oct. 9: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Sports Teams: What Really Matters With Benefits

We agonize over what to put on our website.  We spend money to have glossy brochures.  We come up with a great present and a fun event with our season members.  Then we sit back and think what a great job we've done. Have we? What is it our season ticket members want?  What makes … Continue reading Sports Teams: What Really Matters With Benefits

Oct. 2: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As October unfolds and some look forward to fall weather and others are dreading the promise of winter, sports still keeps us fired up and entertained! With that comes questions...read on! "Hey Kathy, Our manager gives us our goal for the year then tells us what to bring in each month based on the year … Continue reading Oct. 2: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Shortage of Quality Sports Employees?

In the past 8 months, I have had large numbers of teams reaching out to ask for assistance in finding management  staff.  From managers to directors to VP's, the talent pool is dwindling.  Some directors positions are taking 6 months and more.  VP's are taking 5 months. Candidates that are applying are generally not ready … Continue reading Shortage of Quality Sports Employees?

Sept. 25: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Welcome to fall...hockey, football, basketball, soccer, pumpkin latte's and...questions! Let's get right into them.... "Hey Kathy, How do I set my weekly goal?"  A, east coast Hi A, The most important things you will do in sales are:  prospect, qualify, pipeline, close. If you are successful, you are spending a part of your day prospecting. … Continue reading Sept. 25: Kathy’s Sports Sales Mailbag… “Hey Kathy!”