Jan. 22: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Happy winding down January and heading head first into February!  Teams in season are heading into All Star Break, which gives our sales teams time to regroup and still focus on hitting goals. There is never a 'wind down' time in sports sales! As we head into the break, here are some questions that have … Continue reading Jan. 22: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Is There a Use for Snail Mail In Today’s Sports Sales?

Sales are changing they say. It's a social media world they say. Send emails or texts only they say.  We may be a social media world, but how much social media can one take? For example, do you open every email you get? How many do you think a company gets a day? Are emails … Continue reading Is There a Use for Snail Mail In Today’s Sports Sales?

Jan. 15: Kathy’s Sports Sales Mailbag …”Hey Kathy!”

Superbowl is coming, All Star Game's are coming, Valentine's Day is coming...and yet we stay focused on sales!  Sales is a year round position...not just during the season.  Read on and see what questions sales members have this week! You can send yours (you will stay incognito) each week by Tuesday 5 p.m. EST to: … Continue reading Jan. 15: Kathy’s Sports Sales Mailbag …”Hey Kathy!”

What Is the Experience You Are Selling?

  Ok, so we all know that I am a potato chip lover.  No secret there.  But I am also a huge music lover.  Music is the universal language.  And no surprise, my sons are drummers with bands.  What is it about music that we love? For me, it's the sound of a record...I know, … Continue reading What Is the Experience You Are Selling?

January 8: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

We've turned the page to a potentially most exciting decade for sports and entertainment.  There will be a lot of sales changes, new thinking, and customers will want to be in more buying control than they are.  How will we fare? By having an open mind, being creative and working with  not selling to our clients. … Continue reading January 8: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As Sports Teams, How Much Do We Appreciate Our Customers?

I'm on the road a lot, rarely having anyone recognize me short of the teams I am working with. Imagine my surprise when I get on the elevator at a first time hotel to find this recognition sheet.  It wasn't the recognition...it was the appreciation that made me feel a valued customer.  Will I return? … Continue reading As Sports Teams, How Much Do We Appreciate Our Customers?

My New Year’s Wish for All Sports Sales Reps

As the New Year approaches, we all make resolutions and have great ideas of things we will accomplish.  There is simply one job I have:  to help all of you become the absolute best you can be in your role.  YOU are the future of sports.  And those of us who have been here for … Continue reading My New Year’s Wish for All Sports Sales Reps