Well with snow once again arriving in the midwest and traveling up to the northeast, we ask the inevitable question...will summer EVER come? It will I promise. And it's just around the corner. Time to keep selling! "Hey Kathy, With limited capacity should we even bother with individual game tickets? Seems like an extra hassle." … Continue reading Kathy’s Sports Sales Mailbag … “Hey Kathy!” April 21
Anyone who has kids knows that as you start a journey, the one question that will be asked at least 10 times will be "Are We There Yet?" To a smaller kid, time has no relevance. That is why we count their birthday as '3 more sleeps and then it's your birthday'...that's something they are … Continue reading Are We There Yet?
https://videopress.com/v/EY0HpruS?preloadContent=metadata What do you view as your role in the organization? Every team player has a role they need to fill in order for the team to win. What's our role and our strategy so that we can get the win in the office? Kathy Burrows, Chief Energy Officer, Sold Out Seating Lots of reasons … Continue reading SOS 3 MINUTE SALES FOCUS: What’s YOUR Role?
Our venues are beginning to come alive once again, some with higher amounts than others. For many, this will be the first time in a year and a half to two years since they've been in our venues. How we welcome them is key. "Hey Kathy, We are opening at 25% capacity but anticipating ramping … Continue reading Kathy’s Sports Mailbag…”Hey Kathy!” April 14
I can be a little stubborn (well, a lot) when loyalty is broken. For example, about 10 years ago I was in NY and went to the flagship Macy's. It was just before Christmas and I collected water globes. There was an entire display of water globes that was the crystal ball that dropped NYE. … Continue reading Creating and Maintaining Member Loyalty in Sports and Entertainment
https://videopress.com/v/0PaiHPyv?preloadContent=metadata Building a house without having a guide as to the type of house you want may give us a house, but not the one of our dreams. Same goes for our sales process. Simply walking in and picking up a phone may yield results, but a strong process to follow will give us the … Continue reading SOS 3 MINUTE SALES FOCUS: HOW DO YOU HIT YOUR SALES GOAL?
For those getting ready for their season, this is an extremely ambitious 'off season.' For those playing, this is an extremely ambitious preparation for off season. Either way, it boils down to this: we are busy! "Hey Kathy, How can I close group sales better? It often seems to drag on and I end up … Continue reading Kathy’s Sports Sales Mailbag … “Hey Kathy!” April 7
WHEN: Thursday, April 8 TIME: 5:00 EST WHO: Sports team members from any leagues, aspiring sports members, event planners WHY? Opportunity for teams of all leagues to share new ideas for the 20's, ask questions of challenges they are having and 'share the knowledge' TOPICS THIS MONTH: Focusing on the online season & group sales: … Continue reading LAST CALL FOR WINE O’CLOCK w/Kathy … TOPIC: INCREASING ONLINE SEASON AND GROUP SALES IN SPORTS & CREATING NEW EXPERIENCES FOR GROUPS & SEASON
I was on a call this week with a hotel event planner about an event my family is considering in the fall. I was looking forward to the conversation to see how an event planner would sell their prime real estate and find out my wish list, what the experience is I was looking for, … Continue reading Selling Our Prime Event Spaces: Group and Hospitality
https://videopress.com/v/Oq2VNMGH?preloadContent=metadata Listening in the sales process is more than just saying 'uh uh'. Listening is acknowledging, using their words when giving them options so that it shows why you are choosing those options which makes it easier to make the ask. Communication is a 2 way street...are you going down a 2 way street or … Continue reading SOS 3 Minutes Sales Focus: Hello Out There…Are You Listening?