As sports teams, we search and search for customers, ask for referrals, spend thousands of dollars on marketing...yet all we have to do is treat the ones we have like gold. They will feel valued, appreciated, and will tell so many others. Instead of selling TO, provide selling SERVICE. I got to experience top notch … Continue reading Sports Teams: Stop Selling And Start Providing A Selling Service
This past week I've been fortunate enough to talk with two amazing people who can bring so much to sports teams. It's been refreshing having conversations like these, as we focus on preparing our sports for 2020 and beyond. The first area was Finance. Since the movie Moneyball, analytics has become a way of life … Continue reading Additional Areas of Sports That Can Help Us With Revenueii
Excited to let all those know who follow my blog that all the sales tips and articles that are in my head (well, a lot of them anyway as they keep coming!) are now in my first book. Anyone who has worked with me knows my theory on potato chips and sales! You can review … Continue reading Potato Chips and Sales…Now In A Book!
As we get ready for the leaves to change, we remind ourselves that sometimes we have to also! Change is good! Read on... The first question has come across my email 4 times this past week, so must be a hot topic discussion! "Hey Kathy, Our ownership team is big on filling the place, so … Continue reading It’s Kathy’s Mailbag…”Hey Kathy!” Sept. 12
The off-season. The time of year when our customers and fans have visions of us sitting on the beach, eating bon bons, devouring tasty beverages and getting great suntans . The infamous question: what do you guys do in the off season? There are some who treat the off-season as down time. Fewer calls, going … Continue reading 10 Ways Sales Reps Can Make An Impact In the Off Season
For some teams, it is or almost is playoff time! For others, it's the last step to gearing up for winter play. Either way, there are still questions to be asked and answered! Read on! "Hey Kathy, How can I get better at keeping group leaders? It seems they are excited and we start the … Continue reading Kathy’s Sports Sales Mailbag… “Hey Kathy!” Sept. 5
As each sporting season winds down, the annual question arises, "What Should We Do For Fan Appreciation?" Giving away prizes seems to be the big thing and for a day or weekend our facilities are close to if not full. The rest of the season can be questionable in attendance. We work hard to get … Continue reading Is Fan Appreciation A Day, Week, or Everyday? 3 Considerations to Appreciate Our Members