Kathy’s Sports Sales Mailbag … “Hey Kathy!”

With football underway, baseball winding down, WNBA playoffs starting up, soccer winding down, hockey and basketball heating up, and rugby and lacrosse preparing it's 'the most wonderful time of the year!!!" "Hey Kathy, I've started interviewing for jobs with sports and I'm really surprised at the low pay rates of most teams. I actually found … Continue reading Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Where Is the Passion in Your Sales?

If you are asked at a networking event what it is you do, how do you respond? Many times reps will tell me they answer with "I sell solutions for businesses" or "I sell experiences." Sounds like something from a textbook right? Hopefully we don't respond by saying we are in ticket sales. That would … Continue reading Where Is the Passion in Your Sales?

SOS 3 Minute Sales Focus of the Week: Increasing Box Office and Online Sales

https://videopress.com/v/h1Sq1sF5?resizeToParent=true&preloadContent=metadata Can online sales earn rewards as they sell themselves into packages? Maximize our individual buyers through online options instead of calling them repeatedly! Kathy Burrows, Chief Energy Officer, Sold Out Seating Press ‘follow’ on my blog (soldoutseating.wordpress.com) to receive : Weekly (and sometimes multi weekly) sales articles custom written starting Sunday nights for Monday morning reading … Continue reading SOS 3 Minute Sales Focus of the Week: Increasing Box Office and Online Sales

Kathy’s Sports Sales Mailbag … “Hey Kathy!” Sept. 15

Even though I am fresh from my eldest son's wedding and have total laryngitis, it doesn't stop me from answering so very many questions that came in this week. Below are a sampling... "Hey Kathy, Does it make sense to take season deposits in season now before it ends even if we don't know pricing … Continue reading Kathy’s Sports Sales Mailbag … “Hey Kathy!” Sept. 15

Onboarding Your Client As Taught To Me By An Air BnB Host

If you read my articles, I'm sure you've heard me talk about how important Onboarding our clients is. From the day they buy or renew to the day they leave us there should be engagement and care. White glove treatment is something that should be standard in any industry, yet it is sorely lacking in … Continue reading Onboarding Your Client As Taught To Me By An Air BnB Host

SOS 3 Minute Sales Focus of the Week: Stop Ghosting Us!

https://videopress.com/v/aXIcakmx?resizeToParent=true&preloadContent=metadata The follow up call after our initial call is so important...and yet we lose so many of them on the subsequent call. Why are they ghosting us? How can we best prepare them for that next call so they are more upfront with us? Kathy Burrows, Chief Energy Officer, Sold Out Seating Honored to … Continue reading SOS 3 Minute Sales Focus of the Week: Stop Ghosting Us!

KATHY’S SPORTS SALES MAILBAG … “HEY KATHY!” September 15

As we adapt to changing ways to fill our venues, the process brings more questions. Feel free to send your sales related questions each week before Tuesday 5:30 p.m. EST. All questions will be answered, whether in the mailbag or personally and the names are changed to protect you. Here are some from this week's … Continue reading KATHY’S SPORTS SALES MAILBAG … “HEY KATHY!” September 15

Maybe Online Ticket Buyers Prefer It That Way…So Why Not Create a New Way of Selling Plans?

We all offer tickets online to our games. We often use variable pricing, and our reps call them continually to try and upsell them to a season package. Some people actually buy the whole season online and still can't be convinced to be a season member. What is the attraction? We have to admit we … Continue reading Maybe Online Ticket Buyers Prefer It That Way…So Why Not Create a New Way of Selling Plans?

SOS 3 Minute Sales Focus: Providing Value

https://videopress.com/v/SstCQOmL?resizeToParent=true&preloadContent=metadata When we give away tickets, we are implying our ticket really has no value. So how can we best show value? It's how we sell it, and what we do after we sell it. Kathy Burrows, Chief Energy Officer, Sold Out Seating Honored to be asked to be part of many league calls / … Continue reading SOS 3 Minute Sales Focus: Providing Value

Kathy’s Sports Sales Mailbag … “Hey Kathy!” Sept. 1

Even with the pandemic, time is flying by. We are already moving into fall and before long it will be holiday decorations! And we will be selling! Whether in season or off season, we never stop! "Hey Kathy, How can I get people to listen to me? I get hung up on a lot when … Continue reading Kathy’s Sports Sales Mailbag … “Hey Kathy!” Sept. 1