Feb 14: Kathy’s Sports Mailbag…Hey Kathy!

Happy Valentine's Day!  "Heartfelt"  questions this week and also a suggestion!  Read on! "Hey Kathy... Do you believe in overall goals, monthly goals, or weekly goals?  Not sure how to focus on attaining them."  B, west coast Hi B! The answer:  All of the above and more. I also believe in daily.  Think about it.  … Continue reading Feb 14: Kathy’s Sports Mailbag…Hey Kathy!

Sports Teams: To Goal or To Stretch Goal…What Is the Answer?

Somewhere, in the early 2000's, someone decided that setting a revenue goal isn't the answer....setting a stretch revenue goal is.  Huh? Let's look at how our revenue goals are set to start with.  Generally, a yearly budget is discussed.  Each revenue generating department looks at what their piece of the puzzle is and creates their revenue goal.  … Continue reading Sports Teams: To Goal or To Stretch Goal…What Is the Answer?

Feb. 7: Kathy’s Mailbag…”Hey Kathy!”

This week's mailbag asks the age old question of 'when do I know I should move on"  as well as input for renewals/new season packages and strategy/group packages/premium ideas, etc. Read on!  "Hey Kathy!  I have been with a team for 4 years now.  I went from Inside Sales to an account exec.  Nothing has … Continue reading Feb. 7: Kathy’s Mailbag…”Hey Kathy!”

What a Casino Can Teach Sports Teams About Customer Service

Once or twice a year I  go with friends to a casino to spend my $20,  then people watch.  Attending the Hard Rock Rocksino in CLE with friends during a recent visit to OH, I quickly lost my $20, but gained so much more in the 'how' to service your very best clients...season ticket holders, … Continue reading What a Casino Can Teach Sports Teams About Customer Service

Great Month

It's been a tremendously busy month... from New Orleans Babycakes to Michigan International Speedway to St. Louis FC to Indianapolis Indians. All teams that want to take their craft to the next level and be not just really good but great. Thank you for letting me share my craft with you. #expect great!

Jan. 30: Kathy’s Mailbag…”Hey Kathy!”

Gosh where is the month going?  Ready for February!  That seems to be the focus of this week's questions...read on! "Hey Kathy, I know in reading your posts, you often say that if a team begins in April and ends the season in September, the hardest work should start in October and November.  Well, we … Continue reading Jan. 30: Kathy’s Mailbag…”Hey Kathy!”

5 Ways To Build Season Ticket Renewals

The past couple of months the majority of questions I have been asked for assistance with has centered around season ticket holders and renewing.  We tend to send out invoices, then call, call, call.  And continue to call and send emails when people don't renew.  Is this the process we really want to follow? A … Continue reading 5 Ways To Build Season Ticket Renewals