Welcome to the almost St. Patrick's Day edition of questions from YOU...the best sports sales staff in the world working to get better! Today's questions include: Leadership: creating a development culture, and the importance of setting / hitting revenue goals in the off season in personal sales. Read on! "Hey Kathy, I read your article on Monday … Continue reading Leadership and Setting Off-Season Goals: Kathy’s Sports Sales Mailbag…Hey Kathy!
While at the NSF Conference in February, I provided a workshop on why people are leaving sports. One of the 5 areas we discussed was leadership…is it leading from the 80’s where we managed numbers everyday or leading in the 2000’s where we manage people? Even in the past month I’ve had some interesting questions … Continue reading SPORTS SALES LEADERS: 5 STEPS TO LEADING YOUR STAFF TO ACHIEVE GOALS VS LEADING THEM OUT THE DOOR
Does your team lack motivation? Seem spiritless in meetings? Clock watch? Does making coffee each day get more interest than a new idea? Do fantasy sports teams have more effort put into them than the job at hand? I think we need to talk...firstname.lastname@example.org Let's get your sports sales team re-energized! Kathy Burrows, Owner/CEO: SOS...Sold … Continue reading Help?
Here we are...pre baseball and soccer opening day and hockey and basketball nearing the stretch while football gears up! The questions keep coming which proves how you all want to reach goals and get better! "Hey Kathy... I can't seem to get the team to want to hit the goal for our event. I've showed … Continue reading March 7: Kathy’s Mailbag…”Hey Kathy!”
In talking with a friend in the business the other day, she told me about an experience in getting (or not getting) an opening day group that they traditionally bought. Her friend had opted to not get the traditional opening day group, so she called and asked about having one. She was told she could … Continue reading 5 “Be’s” to Keep Your Season, Groups, Premium and Corporate Clients Coming Back
Welcome to the last of February and hopefully snow and cold...no matter the weather, we are all thinking sports here! This week's questions focus on corporate partnership sales and group sales. Read on! "Hey Kathy... I'm working with a team and I'm in corporate partnerships. It's been about a half a year and I still … Continue reading Feb. 28: Kathy’s Sports Sales Mailbag…Hey Kathy!
I had a very interesting conversation this week with a sales director who has been charged with increasing season sales by 50% prior to the start of play this fall. His question to me was, "Who should we be going after? We've exhausted just about every category and that's how we got to where we … Continue reading What Is Your Season Ticket Worth?