The Single Game Buyer: 3 Areas Our Approach Needs Changing

I had another article in mind this week (never fear...you will be seeing it later in the week I'm sure!), but an email then call from a single game buyer and a note on twitter led me to writing this blog for today. The single game buyer.  They are our hottest leads, right?  We gather … Continue reading The Single Game Buyer: 3 Areas Our Approach Needs Changing

Jan. 9: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Here we are, at the start of a New Year, with some resolutions already broken and others working hard to keep them.  Let's hope we all fall into the working hard category!!!!  Interesting questions this week....read on! "Hey Kathy, With twitter being all lit up this week with the letter sent to a season ticket … Continue reading Jan. 9: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Sports Sales Teams and Leaders: What Are YOUR New Year Habits?

Creating goals the beginning of the new year is as American as mom, apple pie, and baseball.  So is forgetting about them 2 weeks in.  I mean, I've decided to quit eating potato chips for about 15 minutes every year.  How many times have you set a goal that is general, such as:  I'm going … Continue reading Sports Sales Teams and Leaders: What Are YOUR New Year Habits?

Jan. 2: Kathy’s Sports Sales Mailbag …”Hey Kathy!”

2018 is a memory and 2019 is yet to be written.  This is the most exciting time of year!  You have the opportunity to write your own book this year, one chapter at a time. What happens will be up to you.  Time to make things happen!  Questions are coming in as people are preparing … Continue reading Jan. 2: Kathy’s Sports Sales Mailbag …”Hey Kathy!”

Why Do Sports Teams Announce Promotions With Year End Evaluations?

In a perfect world, your boss should be coaching you with every 1:1 session.  This, in itself, is an evaluation and enables you to work on things biweekly and continually grow and get better. Most sports teams are not a perfect world, and 1:1 sessions are more 'what's in your pipeline' than actual here is … Continue reading Why Do Sports Teams Announce Promotions With Year End Evaluations?

Dec. 26: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

The holiday festivities are winding down, and (argh!) many have to return to work. The show (game) must go on!!!! While some sports are gearing up to a start of a season, others are gearing up for the second half of their season.  Whatever you are gearing up for, make sure you are ready to … Continue reading Dec. 26: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Is Your Team In the Holiday Spirit in December or Year Round?

During the course of the holiday season, news is filled with teams doing great things off the field/court.  Starting at Thanksgiving, players deliver turkeys  to needy families, hospital visits are made to children, staff members collect presents to give to  needy families, and we all work hard for this year-end 'feel good.' Everyone tries to … Continue reading Is Your Team In the Holiday Spirit in December or Year Round?