July 15: Upcoming Coffee House Chat: STEM Education and Our Teams

I am extremely excited to announce our guest for Wednesday, July 15th's Coffee House Chat:   Jay Flores, Gobal STEM Ambassador and Keynote Speaker from Rockwell Automation.   After a wonderful connection through Leslie Metcalf of the CHI Wolves and after speaking with Jay, I couldn't be more excited to have him onboard as he is looking … Continue reading July 15: Upcoming Coffee House Chat: STEM Education and Our Teams

July 8: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

As a few teams open in their own facilities and most open away from home, this week's mailbag brings more unique questions...read on! "Hey Kathy, With our team playing in Florida, leadership wants us to host watch parties at bars.  We've started calling to see if any of our fans would come and nearly all … Continue reading July 8: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Wed. July 8: Coffee House Chat: Online Membership Sales and the Relationship With Sales Reps

Wednesday, July 8, at 1 p.m. EST we will be discussing how to create Online Membership Sales similar to what most of us have been shopping like at home and how to utilize our sales reps in the process.  This is a great way to double our membership sales while letting people be in control … Continue reading Wed. July 8: Coffee House Chat: Online Membership Sales and the Relationship With Sales Reps

PRIME EXAMPLES OF HOW NOT TO SELL IN 2020

As I work with my teams, our conversations and training in sales focus on empathy, care, listening, finding out what it is that they truly need and then partnering with instead of selling to.  It's a process and the goal is to help our sales reps not become just another churn and burn call, but … Continue reading PRIME EXAMPLES OF HOW NOT TO SELL IN 2020

July 1: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

While many of us still work from home, the questions seem to come more as many of you are pondering where they organization is going in actuality and where you can see it to go.  Exciting to see you all envisioning a different future!  Read on... "Hey Kathy, Seeing how the world is going on … Continue reading July 1: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

JULY 1st SPORTS COFFEE HOUSE CHAT: PERSONAL BRANDING

Very excited for the July 1st  Coffee House Chat with Dr. Scott Grant. Every team needs to hear this messaging, as he will discuss the world of branding both team and personal.  Personal branding, especially with today's social media, can make or break any representative of a team as well as the entire  organization.  How … Continue reading JULY 1st SPORTS COFFEE HOUSE CHAT: PERSONAL BRANDING

Evolving Community Relations In Our Teams

Community Relations has always been an integral part of our sports teams.  The ultimate purpose has been to maintain a mutually beneficial relationship with the communities.  Many teams view it as  perfect community, media, PR and communications experience.  Many view it as the opportunity to gain visibility in an area. So what does Community really … Continue reading Evolving Community Relations In Our Teams

June 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Kudos to all of you who have been working hard to keep your teams together, trying to create strong strategies during this time, listening to potential clients out there and thinking about where our industry can go.  Remember, great things never came from comfort zones.  Continue to be change agents...that is how your team will … Continue reading June 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Coffee House Chat June 24 and July 1

Upcoming Coffee House Chats: Wednesday, June 24:  Planning for Your Facility at 20% and Managing Change.  Please email me any questions ahead of time you may h ave about opening or implementing changes and challenges  you may be having. We will discuss all. Wednesday, July 1:   Feature: Dr. Scott Grant, Dir. of Outreach, Operations and … Continue reading Coffee House Chat June 24 and July 1

CHOOSING YOUR WORDS WISELY IN SPORTS SALES

If we look at any team website, we see the words.  They are on our sales pages, mixed into our home page, found throughout the site.  If we write down what we are selling, the words come to life.  They are the words we use to sell each and everyday:  Entertainment.  Family friendly.  Client entertainment.  … Continue reading CHOOSING YOUR WORDS WISELY IN SPORTS SALES