Season tickets. That special feeling you had belonging to a sports team with amazing perks for having them. The feeling of being an insider. We sold them faithfully, knowing that we needed that base year after year. It's soon to be 2019 and we notice that the season ticket numbers are dwindling in many teams. … Continue reading Are Season Tickets Slowly Going Away?
Happy after Halloween and let the countdown to Thanksgiving begin! While many are planning their strategy for stuffing that turkey or getting stuffed, others have questions this week concerning sales strategy. Read on! “Hey Kathy! You talk about strategy prior to starting a quarter, but I tend to disagree. I feel I want my team … Continue reading Nov. 7…Kathy’s Sports Sales Mailbag… “Hey Kathy!”
We've all had it sent to us. Different teams, different titles, but same request. Either 'we're having a sell-a-thon' or 'we are asking you to buy and donate tickets to our charities' etc. Many teams use these as 'ticket donations' for group sales. But in the end, they go through their contact list and send … Continue reading When Does Group Sales Become Begging?
Happy Halloween! We have some 'spooky' questions today! Read on... "Hey Kathy, What do you feel is the best...giving out free with a potential to upgrade or bogo offers?" S, southern team Hi S, Can I give neither as an option? If I have to pick one, I would say bogo. But first, I have … Continue reading Oct. 31: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Teams are continually asking how they can hire smarter. Often I hear someone lasts less than a year, it's not a good fit, they seemed right at the start, etc. Interestingly enough, I ask them what it is they are looking for and they rattle off a job description that is generic for any team. … Continue reading Hiring the Right Person In Sports Sales Starts With the Job Description
The leaves may start falling, but not our sales! Let's fix your problems! Read on... "Hey Kathy, What do you recommend as a good way to sell mini plans? Who can we contact other than past single buyers over and over?" T, west coast Hi T, First, you should be capitalizing on those who come … Continue reading Kathy’s Sports Sales Mailbag…”Hey Kathy!” Oct. 24
As I flew back from the Seattle Sports Marketing and Career Fair this past week, I couldn't help but think about the hopeful sports professionals that trekked from other parts of the country to interview, to learn, and to understand the sports process. There was an enormous amount of valuable information shared in the sessions, … Continue reading 5 Steps for Setting Yourself Up For Success In a Sports Sales Career