SOS 3 Minute SALES FOCUS / ACTION ITEM OF THE WEEK … AUG. 14: Influencing

https://videopress.com/v/eZl4qWX4?preloadContent=metadata Sales Focus of the Week: Influencing This week's focus and action plan is on one of the most crucial roles in the sales process: Influencing. How you communicate, understand where / how the conversation is going and selecting the technique to move the conversation to close is essential to success. Kathy Burrows, CEO...Sold Out … Continue reading SOS 3 Minute SALES FOCUS / ACTION ITEM OF THE WEEK … AUG. 14: Influencing

Aug. 12: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

It's exciting to have sports back on TV once again.  Interesting to have everything but football playing at once, but it's great to turn on the TV and be able to catch some sort of game at any given time.  With the return comes our job...how shall we sell, what is our plan, what will … Continue reading Aug. 12: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Aug. 12: Coffee House Chat: Changing the Face of Season Memberships

In this week's Coffee House Chat we will discuss how the typical Season Ticket Package is changing and how we are customizing more for the consumer to get the experience they want.  The more we can let the season member select the experiences that matter to them, the more apt we are to have them … Continue reading Aug. 12: Coffee House Chat: Changing the Face of Season Memberships

The Changing Face of Selling In the 20’s

We've all been trained to sell the 'best' way.  The principles are all there, and the goal is to sell what we have by asking leading questions.  We want them to agree with us, so we ask questions that will get them in agreement.  We sell what we have to offer with little, if any, … Continue reading The Changing Face of Selling In the 20’s

SOS 3 Minute Sales Focus And Action Items for the Upcoming Week: Transition Statements

The once a week 3 minute learning tool with action items for sales staff, individual members, and those wanting to learn sales.  After August, the SOS 3 Minute Sales Focus will be available only on my blog...to follow, join me at:  soldoutseating.wordpress.com

Aug. 5: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Our manner of watching, listening, participating in sports may be a little different, but the passion and love for sport is still there.  Teams are evolving in how we sell and with that comes lots of questions...more than 175 this week!  Here is a sampling (please note :  everyone is answered but a few are … Continue reading Aug. 5: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

August 5: Coffee House Chat: Increasing Retention Through Creating an Onboarding Process

Join us in this week's Coffee House Chat while we talk about how to increase retention for both new ticket holders and existing through a unique onboarding process. We all know the value of keeping our ticket members and getting to a consistent retention rate in the 90%+ area but do we know what it … Continue reading August 5: Coffee House Chat: Increasing Retention Through Creating an Onboarding Process

Sports Announcers Are Announcing Packages for Next Year, But Is It Really Business As Usual?

I had a call the other day from someone who used to be a season ticket holder.  They told me they laughed every time the announcers from the sports network would talk about season ticket packages and groups for the upcoming season.  "Do they really think everyone is going to jump onboard and business is … Continue reading Sports Announcers Are Announcing Packages for Next Year, But Is It Really Business As Usual?

Sports Sales: #we’llfindaway

#we'llfindaway Nike's latest ad You Can't Stop Us is an excellent message. Even more, are the messages within the message. Within the commercial is the message "we'll find a way." In order for us to succeed as a sports organization, team, front office, we have to have a mentality of 'we'll find a way.' Gone … Continue reading Sports Sales: #we’llfindaway