What Do People Say About YOUR Sports Organization?


If I were to come to your city, and take a ride via taxi, shuttle or uber or lyft to your sports venue, what would the driver have to say about your organization?

As I went to El Paso this week to work with my wonderful friends at the Chihuahuas, (Mountain Star Sports), I took the shuttle from the hotel in the mornings.  This has not been my first trip there, but the amazing thing is, I’ve had the same experience with various shuttle drivers and uber drivers there, and it all revolves around the organization.

This morning as I rode with the shuttle driver to the ballpark, he proudly told me about the Chihuahuas ownership and staff.  He told me about the economy they have brought to El Paso. He told me how they have created a great family environment in El Paso.  He said, “the wonderful thing about the ownership and organization there at the Chihuahuas is that they don’t keep taking from the community as many sports do; they GIVE to the community…new buildings, renovations, jobs, holiday lights, donations, … you name it, they are there.”

As I sat there, I couldn’t help but think of the many cities I’ve been to. I have never heard anyone speak with pride about a sports organization for who they are and what they stand for, rather I hear about them winning or losing. This speaks volumes for the organization and its people.  When you visit the staff, you realize this pride in the organization, this desire to be a community partner, permeates throughout.  It’s not a philosophy on a wall that never comes to life. It is the very essence of who and what this organization is, from every single staff member to ownership.

What does your community say about your organization? The team only plays so many games.  The organization is there year round.  What message do you send? What investment do you give in the community? Do you take from the community or GIVE to the community?

As I spoke with the driver, I realized the depth this organization has touched this city.  Yes, they provide great baseball. More importantly, they provide care and support for the community they live/work in. The true test of who we are lies in the shuttle driver, the taxi driver, the uber/lyft driver who shares our story.  What is yours?

Kathy Burrows, Sold Out Seating

Sales/Leadership/Retention training:  kathy@soldoutseating.com


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