The future of sports is sitting in our offices right now…what are we doing to develop them and get them ready for the future way we sell and lead in sports?

SOS began in 2002 with President/Owner Kathy Burrows’ passion to help sales staff grow their career.   A former nurse, Burrows’ last year of nursing school was a solid year of analytics, building care strategies and  team building and leadership training, which she has developed into a program for sports teams.

Changing careers, Kathy worked with the Cleveland Indians heading their highly successful Volunteer Sales Club, as well as leading the Inside Sales Team, trainings, mentoring and developing. Selling season, groups, premium and corporate, as well as developing her sales team, Kathy was responsible for 2/3 of revenue generated yearly.

Upon beginning SOS (Sold Out Seating), Kathy has been involved and assisted various professional sports teams, as well as businesses.  From assessment of departments, strategies, sales processes, and workshops for sales reps and leaders, she has been actively working to help facilities fill their seating bowls and help the staff go from good to great. 

The key is:  Kathy still sells.  She  sells  with various entities to continually fine tune her craft, and has crafted and sat in on meetings with organizations/teams to supersize. She knows your challenges firsthand and continually learns and shares how to overcome them.  


Helping YOUR team leaders lead by the way our  generation of sellers can best thrive.   Kathy works with leadership teams to help them lead our staff for the 2020’s and beyond…can’t keep using 1980’s methods in a 2020 world! How can we best relate to the sales generation now?  


SOS Trainings are some of the most unique and creative in sports today.  At SOS,

WE DON’T SELL TICKETSwe help businesses with their prospects, we provide that ‘second office,’ we create experiences that give lasting memories, we help non profits partner with teams to host a unique backdrop for their events during games, and so much more. The ticket just happens to be the entryway to these amazing things.

Your training through SOS is based on a quiz beforehand to determine your top 5 strengths and how they are relating to sales.  You will leave an SOS training with a plan in place, ready to take on supersized groups, premium, and ideas for bulk season tickets.  You will take prospecting and influencing to a new level. You will find needs and sell accordingly.  YOU will be successful!

From trainings to yearly retainers, Kathy is here to help your staff become more accountable, increase revenue, and grow and develop as your future leaders of the team. 


A sampling of the Consulting / Mentoring Kathy has worked with:

  • WNBA

  • Assist with WNBA Los Angeles Sparks in winning the 2018 WNBA Ticket Sales Franchise of the Year

  • NBA

  • MLB

  • NHL
  • MLS
  • USL including assisting start ups
  • Minor League Baseball
  • Independent league sports
  • UHL
  • Champ Car Grand Prix (sales teams, creating a group sales process and individual racers)

  • AHL

  • Entertainment industry (artists and sales teams)

  • Hotel industry

  • Women’s National Fastpitch 
  • Lacrosse

  • Arena Football
  • Individual coaching for both executives and sales reps
  • Colleges

What’s even better?  Once Kathy works with your staff, they  are available to her  for the upcoming year to answer questions and help!

Contact Kathy at: