Sports Sales Teams: Are You Coaching By the Numbers or By the Team?

This past week, I took my brother to his twice yearly visit to the doctor as he has kidney disease.  He took the test he always takes, but, having moved, the new doctor read his report differently. Actually, his staff looks at the number, says the doctor says if it is over xxx they automatically … Continue reading Sports Sales Teams: Are You Coaching By the Numbers or By the Team?

Feb. 27: “Hey Kathy…” Kathy’s Sports Sales Mailbag

I finally finished writing my Christmas cards from 2018, and here we are...almost March 1st!  Well, at least I will be early for next Christmas! I would say Happy Almost Spring, but by the looks of the weather in much of the country, I think it's more appropriate to say curl back up in bed … Continue reading Feb. 27: “Hey Kathy…” Kathy’s Sports Sales Mailbag

A Unique Video to Showcase the Sports Product…Love It!

I am a big fan of video to engage, personalize, and showcase our product, especially when 67% of videos get open ! Shout out to Lancaster Barnstormers...this makes you want to jump right in and be part of the team! Great job! https://www.facebook.com/lancasterbarnstormers/videos/408361229942135/

Sports Teams: Is Premium and Hospitality Moving Forward or Standing Still?

I got a call this week from a team about hospitality and premium.  A lot of 'knee jerk' reactionary ideas were given to me, as a desperate attempt was made to figure out how to fill the areas.  My response:  Stop. Breathe. Do your research. Plan. Execute. Please don't try a flavor of the month … Continue reading Sports Teams: Is Premium and Hospitality Moving Forward or Standing Still?

Feb. 20: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Had almost 20 questions this week as sales reps are seeking ways to overcome obstacles and move a sale forward.  Here are a few of them! "Hey Kathy, How do I create urgency without being dishonest? I keep being told to tell them that there are many people waiting for these seats, but we have … Continue reading Feb. 20: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

How To Lose Your Sports Customer In 10 Easy Ways…

I went to a party store this weekend for inspiration for sales ideas, and instead I found inspiration for 'how not to'...  Looking around you couldn't see a sign for where the line was for checkout. So I went behind others who couldn't find it either and had started a line. Waiting until the line … Continue reading How To Lose Your Sports Customer In 10 Easy Ways…

Feb. 13: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Happy Almost Valentine's Day!  Sports is all about sharing our hearts with fans. Our fans feel passionately about our teams, and take every action personally.  How we make them feel warm and fuzzy for being part of our organization is important. They are more than just a season ticket holder or group or hospitality group … Continue reading Feb. 13: Kathy’s Sports Sales Mailbag… “Hey Kathy!”