Is YOUR Reward System for Members a True Benefit Or Work for the Member?

About 3 years ago, teams and entertainment venues started jumping on the bandwagon to have their members be part of a "Rewards" system.  The hype and selling point was that the airlines did it and so, of course, everyone would love it. But has that been the case? I have worked with teams and entertainment … Continue reading Is YOUR Reward System for Members a True Benefit Or Work for the Member?

Are You Recommending the Package Or the Ticket?

While out searching for a house to buy the past 3 days, we reviewed some new builds as well as existing homes.  What intrigued me the most was the method of selling. New homes were packaged...they show you a home that you fall in love with, with all the bells and whistles. Naturally, you've already … Continue reading Are You Recommending the Package Or the Ticket?

Reinventing Our Hospitality Spaces In Sports and Entertainment Venues

You have a picnic plaza that sells maybe 1/3 full on average for the year.  You have large suites for 35-100 pp that go unused many games.  You have unique spaces you try to rent, but find that it's not often used.  What to do? This is where brainstorming and creativity meet with analytics and demographics. … Continue reading Reinventing Our Hospitality Spaces In Sports and Entertainment Venues

How Much Do You Value Your Renewals?

It's no secret that selling a full season ticket is getting more and more challenging for most teams.  Even a half season gets us excited.  So we get excited when it's sold. And then we have to renew it. And that sentence sums it up for a lot of teams...'we have to renew it.' In … Continue reading How Much Do You Value Your Renewals?

A Different Approach: Monthly Sports Sales Workshops

My number of "Develop By the Month:  Sales Training for Teams/Business" has risen dramatically, and I have readjusted my schedule to add on a few more teams.    I guarantee every session will enable your staff to grow monthly, and the mid month follow ups will touch on any hurdles in that area they are facing … Continue reading A Different Approach: Monthly Sports Sales Workshops

Brilliant Idea…How Did I Not Know This?

I am always listening to better opportunities/ideas to help teams in their quest of increasing ticket sales. Had a great conversation with Dan Bartlett, the head of SplitSeason Tickets.  If you haven't heard of it, you need to.  It's a great concept to not only increase renewals but also to get people connected to purchase … Continue reading Brilliant Idea…How Did I Not Know This?

The Magic Key to Selling In Sports

I get calls/emails daily asking for assistance in sales techniques, how to hit team numbers,  how to get to close, etc.  I remind them that every person sells a bit differently. We are individuals who should use our strengths,  fine tune our craft, but most of all, we should use the Magic Key. This is … Continue reading The Magic Key to Selling In Sports