As a Sales Re-Energizing, I use the 4 areas of Strengthfinders to bring it to life. One of the areas is Influencing...how we close, how we communicate, how we get to where we ultimately want to be with what we say. Sales reps often look at me as if it is unnatural to choose our … Continue reading Influencing In Sports Sales Was Just Taught To Me By A Landscaper
How often do we see our leaders trying to force culture, speaking in what they feel is a correct, precise manner; creating a rah rah speech that sounds good but has no heart, and when push comes to shove, sees themself as doing all they could, but they just don't have the right staff to … Continue reading The Best Way to Build Culture and Lead a Team…As Shown to Me By the Manager of a Local Brewing Company
No matter where I go, when I ask sales people to describe the good and bad of customers, they always end up talking about the “noisy customers”...the ones who yell, complain, whine about things, and continually want to talk to their rep. Most of the sales reps would like to give these customers up for … Continue reading Who Do We Give Our Attention To…the Quiet Customers or the Noisy Ones?
Moving across country after a million years in one spot is no easy feat! Going through volumes of saved 'stuff' is even worse. One good thing...some of it brings back great memories and helps me remember how I need to be. One of the things I found while going through this move wa a letter … Continue reading Leaders: What Would YOUR Staff Say About You?
A week ago I moved from OH to AZ. With this move comes making friends. Little did I realize my first real friend would be from a grocery store. The clerk at the store should be leading the sports world in service. This 30 something guy has single handedly welcomed me to the valley of … Continue reading Simple Things To Show Our Clients We Value Them
Last week's article created a lot of emails to me to ask "how do we get the potential groups engaged?" When it comes to selling, there is never a 'one size fits all.' Why, then, do we try to get our groups to buy into a block, on a date that we often try to … Continue reading What Type of Personal Engagement Do Groups Look For In Their Outing?
As we redefine the season sale, group tickets are becoming more and more crucial as to one of the streams of revenue health of sports. 'Numbers' become very important, and in that focus we lose site of some very important points that can grow our business. What should the focus be? An understanding of what … Continue reading WHAT AM I REALLY SELLING WHEN I SELL A GROUP TICKET?