Groups of 20 are ok. Groups of 200 are better. But getting groups to 2000...now THAT'S success! So how do we do it? By telling them the what/where/why and how? Or by listening? There's a lot that goes into the event planning for a large group...a lot of sharing of ideas, a lot of work … Continue reading 7 Simple Ways To Start the Process To Get Your Groups Over 1000
So many teams spend money on lists for their sales reps. We all know that lists are outdated the day the are purchased. Our sales reps tend to feel that a list is their 'safety net'...where else will they get leads from? A strong sales rep will learn to prospect and create their own lead … Continue reading Getting Leads From 6 Of Your Fellow Departments
I'm a huge believer that you just don't 'pick' a sports sales trainer. You don't go with the least expensive to say you did it. You don't necessarily go with the same trainer year after year. The point of training is to grow and develop. This means getting out of our comfort zone and learning … Continue reading Have YOU Interviewed and Scheduled Your Sports Team’s Sales Training?
Welcome ! This week's mailbag brings us questions from 'ideas that just don't work' to staff consistently not hitting goals. Read on! "Hey Kathy... Our staff consistently comes up with ideas but they just don't seem to pan out. They spend a lot of time planning for it, and then they get 20 or 30 … Continue reading Jan. 10: Kathy’s Mailbag….”HEY KATHY!”
Does it seem like your sales team is forever playing catchup throughout the season? Why do you think that is? The plan is to be at certain percentages by opening day to make sure the goal will be hit. What is the goal you are striving for? Corporate partners should be at 90% by … Continue reading Where Should Our Numbers Be By Opening Day?
I will be at the NSF Forum February 10-14. What happens here? Loads of industry info and training, as well as a session on Why We Are Losing People In Sports and How To Fix It by yours truly! I will be there throughout the sessions to talk with you, learn your challenges, and see … Continue reading Will I See YOU At The National Sports Forum In Frisco, TX This February?
Welcome to 2018! The new year brings new questions, one concerning moving forward in sports sales in 2018 and beyond and another concerning the new 'sales academies' teams are advertising. Read on! "Hey Kathy...As an exec in sports, I'm starting to be concerned about our stagnation in the industry and what we can do to … Continue reading New Year…New Mailbag Questions … Kathy’s Mailbag…”Hey Kathy!”