While visions of sugarplums dance in our heads, we are figuring out ways to have them dance at our halftime, bringing along 150 people with them :). Ah...tis the season!!!! Read on!!! "Hey Kathy, I have a hard time getting a conversation going on a call. What should be my opening line?" B, west coast … Continue reading Dec. 19: Kathy’s Sports Sales Mailbag … “Hey Kathy!”
If you asked your sales reps why they are selling, what would they answer? To fill the venue? Because it's my job? To make sure the team gets money to pay the players? To cover the expenses? Because you tell them to? All valid reasons, but does this provide the passion and motivation that drives … Continue reading Why Do Our Sports Sales Reps Sell?
The holidays may be upon us, but that doesn't stop us from selling! Read on as the questions keep coming! "Hey Kathy, I'm a little frustrated with our marketing team. Having learned that marketing ideas / tag lines need to change every few years, ours has been the same 5+ years. I've told the staff … Continue reading Dec. 12: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Why is it we are surprised with a low renewal rate when we sell them our product before the season starts, touch base with them maybe once in person during the season, then send out a renewal and can't get them to return? To add insult to injury, we then start calling them...sometimes twice a … Continue reading 7 Ways To Improve and Increase Our Sports Sales Renewals
Before we 'deck the halls' and 'jingle those bells' we still have some work to do! So let's roll up our sleeves and answer YOUR questions! "Hey Kathy, I'm starting to get a little nervous. Our season starts in April and I have a feeling it's going to be another year of 'catch up.' How … Continue reading Dec. 4: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Every book we read, every person we meet, every experience we have, can lead to teaching us something new. Having wine o'clock with my neighbor, Wendy, the other evening, gave me new insight into building great culture as shown by her boss, a dentist. I know...most of us get palpitations and break out in a … Continue reading Creating Great Sports Sales Culture As Taught By My Neighbor’s Dentist
Time to gear it up after all that tryptophan and use as much energy as we can to ward off all those holiday cookies we'll be eating! No time like the present to keep selling! With selling comes questions...here are this week's! "Hey Kathy, I'm wondering if you've ever come across corporate ticket ROI measurements … Continue reading Nov. 28: Kathy’s Sports Sales Mailbag … “Hey Kathy!”