It’s baseball season and already we have started seeing some batter’s get into a slump. Of course the fans think it’s the end of the world, but in reality it’s a step in the normal process of things. No one is a perfect hitter. It happens. How they come out of it is the key. … Continue reading Ending the Sports Sales Slump
Lots of conversation lately about baseball attendance, secondary market, less kids playing in little league, etc. The timing was right when I met up with someone today to discuss sports in general and in particular the season ticket of baseball. The question was asked of me: "If I have box seats and to share my … Continue reading The Price You Pay For Baseball…
I generally get, on average, anywhere from 15 to 25 questions a week. Some I answer here. Others I send a direct answer back to. No matter where it ends up, I do my best to help our sales staff members get answers, guidance, and hopefully energy. This week was a big question week with … Continue reading May 14: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Everyone knows the old adage, 'if you work in sports, you'll be working long hours.' As I was sitting at my desk one night at 1:45 a.m. after a rain delayed game that resumed and then went into extra innings, knowing that I had to be back at 7:30 to start my day at 8:00, … Continue reading Sports Sales Reps: Is It Necessary to Work Long Hours Everyday?
One of the most exciting times of the year...NBA playoffs, NHL playoffs, baseball is in full swing as is soccer and the WNBA and Lacrosse is gearing up, as is a summer of auto racing. Such a great time of year...and one of the busiest! And with busy, comes questions....read on! "Hey Kathy, I'm a … Continue reading May 8: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Whether you are an Account Executive that wants to get new tips, or a team that wants to go from good to great, the all new Sports Sales Summit on July 8th is one Summit you can't miss. No gimmicks, no pressure, just lots of learning. Time for questions. Time for interaction. AND going home … Continue reading Send YOUR Staff To a Unique One Day Training!
* Everyone assumes that the secret to success of filling our venues is that a team plays well or we have the best concerts. While that may be true in select instances, it's not the 'secret formula.' How did the Philadelphia 76ers have a waiting list of over 2000 fans and they hadn't even gone … Continue reading Sports Teams: What Is YOUR Process?