Congratulations to Hannah Toth, a tremendous young mentee of mine, who has begun a most inspirational new business....The Athletes Story. Engaging former professional athletes, Hannah is working with them to develop their stories of resilience, perseverance, overcoming addictions, empowering young women, how to coach for listening (be it a team, a classroom, an office), as … Continue reading Inspirational New Business…
We are soon approaching the dog days of summer, and are only about 5 more months till the holidays! Schools are getting ready to go back and the last of the summer vacations are being taken. But not us!!!! We are here and working! I know that you all are, as I've got questions! Read … Continue reading July 24: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
How many times have we called prospects and the calls got us nowhere? How many times have you heard "send me an email?" How many times have you heard 'well let me think about it." Why do we hear this? Generally because we are so busy trying to get info out there and trying to … Continue reading Are You Dating First or Getting Married in Sports Sales?
I once fired a 3 year suite lease holder, much to my VP's dismay. Yep, I did. We could never please them. They complained each and every game: the catering wasn't right, the beer wasn't chilled exactly right, the popcorn wasn't crunchy enough, there was a dustball in the corner, the toilet paper wasn't folded … Continue reading The Customer Is Always Right…Except When They’re Wrong
My article on talking points this week seemed to have made a lot of sense…especially to season ticket holders. I have had responses from more than a dozen season ticket holders about their experiences with either renewals or sales, and sadly, none of them have been stellar. One gentleman stated, “As a long time … Continue reading Thoughts From Season Ticket Holders On Talking Points for Sales and Retention Reps
Congratulations to the World Champions Women's Soccer Team! May their persistence, focus, and teamwork be an inspiration to girls everywhere! We are savoring the moment, but let's not forget it a year from now. Let's continue to grow women's sports. Meanwhile we have questions to make all our teams better! Read on... "Hey Kathy, Any … Continue reading July 10: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Every sales and retention rep should have their own way of communicating. That's part of their personality shining through, and it is important that we keep that uniqueness versus using a canned script. The key is to make sure certain points are being addressed, and often we find our reps wandering and missing some of … Continue reading Talking Points: The Value They Bring to Our Sports Sales and Retention Reps