Sports Teams: What Is YOUR Process?

* Everyone assumes that the secret to success of filling our venues is that  a team plays well or we have the best concerts.  While that may be true in select instances, it's not the 'secret formula.'  How did the Philadelphia 76ers have a waiting list of over 2000 fans and they hadn't even gone … Continue reading Sports Teams: What Is YOUR Process?

May 1: Kathy’s Sports Sales Mailbag…”Hey Kathy!”

Happy First of May!  No more snow, ice, cold weather, and gray days....maybe !  In the midwest, you can't promise any of this.  But you can play sports!!! And with sports comes questions.  Read on! "Hey Kathy, I know someone asks this every so often, but our manager is super focused on call volume to … Continue reading May 1: Kathy’s Sports Sales Mailbag…”Hey Kathy!”

10 Red Flags In Selling As Shown By a Water Softener Guy: How He Lost My Sale

Living in the desert, one thing I learned quickly is that our water is unlike anywhere else.  Water softening and removing sediment is crucial.  When our existing water softener broke, we needed to replace it.  So of course we looked at options. The Cadillac of water softeners seemed to come up frequently, so we set … Continue reading 10 Red Flags In Selling As Shown By a Water Softener Guy: How He Lost My Sale

April 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

April showers bring...lots of questions!  Feel free to send YOURS (see how to below) and let's figure out how we can best help you! "Hey Kathy, Your article this week on salespeople and promotions was spot on.  I would have stayed in sports if I could have excelled in sales instead of managing people. They … Continue reading April 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Sports Sales Promotions: Who, How, and Why?

You know the teams.  Every fall before the end of the year evaluations are due. Shortly after evaluations, there are customary promotions.  This promotion ties promotions to evaluations, and causes staff turnover. After all, it's another year until anyone gets promoted. Then there's the team that believes all promotions should only come from without. So … Continue reading Sports Sales Promotions: Who, How, and Why?

Is Your Role Making YOU Come Alive?

"Don't ask what the world needs.  Ask what makes you come alive and go out and do it because what the world needs is people who have come alive."  Howard Thurman. Our job should never be our job...it should be our passion.  What makes you come alive? What really makes you want to wake up … Continue reading Is Your Role Making YOU Come Alive?

How to Avoid Sports Sales Stress? Create Timelines and Strategies.

So many teams I hear from ask for help in stopping knee jerk reactions. We should start renewals?  Let's roll it out next week. Attendance not good? Let's sell game by game. Off season? Just make calls. And the worst...upcoming game wasn't sold well? Paper the house. So many quick decisions without thought as to … Continue reading How to Avoid Sports Sales Stress? Create Timelines and Strategies.