Dec. 12: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

The holidays may be upon us, but that doesn't stop us from selling!  Read on as the questions keep coming! "Hey Kathy, I'm a little frustrated with our marketing team.  Having learned that marketing ideas / tag lines need to change every few years, ours has been the same 5+ years.  I've told the staff … Continue reading Dec. 12: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

7 Ways To Improve and Increase Our Sports Sales Renewals

Why is it we are surprised with a low renewal rate when we sell them our product before the season starts, touch base with them maybe once in person during the season, then send out a renewal and can't get them to return?  To add insult to injury, we then start calling them...sometimes twice a … Continue reading 7 Ways To Improve and Increase Our Sports Sales Renewals

Dec. 4: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Before we 'deck the halls' and 'jingle those bells' we still have some work to do!  So let's roll up our sleeves and answer YOUR questions! "Hey Kathy, I'm starting to get a little nervous.  Our season starts in April and I have a feeling it's going to be another year of 'catch up.'  How … Continue reading Dec. 4: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Creating Great Sports Sales Culture As Taught By My Neighbor’s Dentist

Every book we read, every person we meet, every experience we have, can lead to teaching us something new.  Having wine o'clock with my neighbor, Wendy,  the other evening, gave me new insight into building great culture as shown by her boss, a dentist.  I know...most of us get palpitations and break out in a … Continue reading Creating Great Sports Sales Culture As Taught By My Neighbor’s Dentist

Nov. 28: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Time to gear it up after all that tryptophan and use as much energy as we can to ward off all those holiday cookies we'll be eating! No time like the present to keep selling!  With selling comes questions...here are this week's! "Hey Kathy, I'm wondering if you've ever come across corporate ticket ROI measurements … Continue reading Nov. 28: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

The Argument For/Against Full Menu Selling vs Season/Group/Hospitality

It seems like every 10 years or so, we tend to change the way we sell sports.  First we sell one way, then someone comes in and we break it down another.  Moving into 2020 and beyond, the trend is definitely moving one way over another.  Which is better for sales? Which is better for … Continue reading The Argument For/Against Full Menu Selling vs Season/Group/Hospitality

Nov. 21: Kathy’s Sports Sales Mailbag …”Hey Kathy!”

Happy Almost Turkey Day!  Just as you are thankful for your clients for helping you be successful, I want to thank each and every one of you for believing in me and wanting me to share my knowledge.  I appreciate each and every one of you! Before the tryptophan kicks in, read on! "Hey Kathy, … Continue reading Nov. 21: Kathy’s Sports Sales Mailbag …”Hey Kathy!”