I love when I work with a team and am exposed to something I hadn't experienced before. It makes my heart feel good to know our teams are evolving more and more instead of doing what they've always done, and more importantly, it grows the whole organization. Since the first of the year, I have … Continue reading Sports: The Value of Team Leadership Approach vs A Single Leader
To sell or not to sell...what to sell...when to sell...how to sell...so very many questions! "Hey Kathy, Our city is open and I want to ease our reps back into selling. Going out with season and mini plans and groups just doesn't make my reps comfortable. Suggestions?" B, midwest Hi B, For sure I understand … Continue reading May 20: Kathy’s Sports Sales Mailbag … “Hey Kathy!”
I am getting literally hundreds of emails/texts/calls every day from teams everywhere asking the basic question: how are we going to re-engage and rebuild our sports sales communities? There are some out there who feel it is business as usual and we just start calling again for season, groups, hospitality, etc. But it's very obvious … Continue reading Steps to Re-engaging and Building Our Sports Sales Community
To open or not to open...that is the question. But no matter the question, we should have answers...answers as to how we can be selling now, answers as to how we might change how we sell, answers as to how we can evolve...read on! "Hey Kathy, As a leader in minor leagues, I am overwhelmed … Continue reading May 13: Kathy’s Sports Sales Mailbag … “Hey Kathy!”
This week's Coffee House Chats will give great insight into 2 additional areas! Join us Wednesday, May 13th at 1 p.m. EST as we have invited Ted Baugh, VP of Corporate and Premium Partnerships at the Cleveland Indians. Ted will share corporate world in the 20's and beyond as well as premium. Times are changing … Continue reading COFFEE HOUSE CHATS FOR SPORTS THIS WEEK!
We meet with clients. We find their needs. We sell to them that which makes the most sense. We may sell on contract for 3 or more years, fulfilling the needs of year one. And then we move on. This is how we've always done our business. First of all, anyone on a contract longer … Continue reading Sports Sales: Are We Considering Changing Needs or Planning for Business As Usual?
Working from home has opened my eyes to a whole new list of ways to (not!) sell out there. I'm sure you can feel it...the messages, the calls, the fast talking. I feel I am inundated now more than ever. STOP!!!! Take a breath. Sit back. Plan a strategy. And stop with the knee jerk … Continue reading Sports Sales: How NOT To Sell In 3 Easy Lessons