April 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

April showers bring...lots of questions!  Feel free to send YOURS (see how to below) and let's figure out how we can best help you! "Hey Kathy, Your article this week on salespeople and promotions was spot on.  I would have stayed in sports if I could have excelled in sales instead of managing people. They … Continue reading April 24: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Sports Sales Promotions: Who, How, and Why?

You know the teams.  Every fall before the end of the year evaluations are due. Shortly after evaluations, there are customary promotions.  This promotion ties promotions to evaluations, and causes staff turnover. After all, it's another year until anyone gets promoted. Then there's the team that believes all promotions should only come from without. So … Continue reading Sports Sales Promotions: Who, How, and Why?

Is Your Role Making YOU Come Alive?

"Don't ask what the world needs.  Ask what makes you come alive and go out and do it because what the world needs is people who have come alive."  Howard Thurman. Our job should never be our job...it should be our passion.  What makes you come alive? What really makes you want to wake up … Continue reading Is Your Role Making YOU Come Alive?

How to Avoid Sports Sales Stress? Create Timelines and Strategies.

So many teams I hear from ask for help in stopping knee jerk reactions. We should start renewals?  Let's roll it out next week. Attendance not good? Let's sell game by game. Off season? Just make calls. And the worst...upcoming game wasn't sold well? Paper the house. So many quick decisions without thought as to … Continue reading How to Avoid Sports Sales Stress? Create Timelines and Strategies.

What I Learned About Running Our Sales Teams At An HOA Meeting

I attended a community meeting the other night concerning our HOA.  Being relatively new to the area, and never having experienced an HOA,  I needed to learn as much as I could. What I found supported my focus with teams on being part of the process instead of just selling. Being a newbie, I assumed … Continue reading What I Learned About Running Our Sales Teams At An HOA Meeting

Getting Your Fence Sitters Off the Fence!

You know the type. They sound like they are ready to close in January and the week before the season starts in October they still haven't closed.  The splinters get deeper with each call and frustration is setting in. You want to just ignore them completely.  What to do? One of the most frustrating pipeline … Continue reading Getting Your Fence Sitters Off the Fence!

April 3: Kathy’s Sports Sale Mailbag… “Hey Kathy!”

April already.  Opening days. April Fools Day.  The Easter Bunny is coming. Playoff teams are being decided.  And we keep selling! Along with selling comes questions.  And answers! From motivation, to training, to maximizing single game playoff buyers. Read on.  "Hey  Kathy, In our corporate hospitality sales, there are 2 of us.  I knew when … Continue reading April 3: Kathy’s Sports Sale Mailbag… “Hey Kathy!”