Loads of questions this week, so check your emails for personal responses! Meanwhile, here are a few I've selected for the mailbag: "Hey Kathy, We're getting our marketing brochures ready for the upcoming season sales. We feel we need a map with pricing sections, the benefits, the plans, etc. Just curious as to what your … Continue reading Kathy’s Sports Sales Mailbag…”Hey Kathy!” August 15
Teams are quick to tell me that it is more challenging selling the long-term suite, and the luxury seats to companies as they used to. They tell me that most just want a couple of seats to be in 'the club.' I've been reaching out to companies who have been contacted for premium, and have … Continue reading What Are We Missing As We Sell the Premium Locations?
Every day I get at least 10 emails from people trying to break into sports sales, asking what the magic component is. Everyone has varying backgrounds, degrees, non degrees, etc. but they all have one thing in common: a desire to work in sports. How to choose? As I observe teams go through the process … Continue reading Hiring Our Sports Sales Staff
As playoff spots are starting to be achieved, the sales keep on going! Read on to find this week's questions... "Hey Kathy! I'm in the process of putting together a renewal program for suite leases that will be due up next year. Do you find that specialty events in the last year and special events … Continue reading Kathy’s Mailbag…”Hey Kathy!” August 8
It used to be a badge of honor to have season tickets to a sporting event. You were envied, everyone came to you hoping to be asked along or give the tickets to use for the night. With people's lifestyles changing, will the season ticket survive ? How can we make sure that people get … Continue reading Is the Season Ticket Gone?
Here it is August already...the dog days of summer creeping up. Speaking of dogs, kudos to the many of you who have had dog days at your venues! Great to be able to bring man's best friend!!!! Meanwhile, we have questions to answer, so read on! "Hey Kathy, I know you've mentioned using video of … Continue reading August 1: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
You put out a group sales link. Everyone seemed excited. You were sure you would sell at least 500 or more tickets. Here it is, the week before your event, and 23 tickets are sold. What happened? So many times we rely on setting up a link, sending it out, and just wait for the … Continue reading How To Keep a Group Sales Link From Being A Deleted Email