Lots of great questions this week! And by the way, if you are a team looking for talent or want to share insight or someone graduating looking for that sports job, NOW is the time to connect with the SEA Sports Marketing and Career Fair Conference for next year...you will never find a less expensive … Continue reading Kathy’s Sports Sales Mailbag…”Hey Kathy!” Oct. 17
Over the past two weeks, I had (for me) a record number of people reach out to tell me they were quitting their sports sales job...31 to be exact. 31 promising candidates that not only left their current sports sales job, but left sports altogether to pursue sales in another field. What is happening? As … Continue reading Are You Letting Your Sports Sales Job Burn You Out?
Just a couple of weeks until Halloween...do we really want to use scary sales tactics? Let's 'sweeten them up' with kindness instead! Here's to this week's questions...read on! "Hey Kathy, I changed teams and was expecting an onboarding process so I could understand the team, the mission statement and the processes a little better. Instead, … Continue reading October 10: Kathy’s Sports Sales Mailbag …”Hey Kathy!”
I've experienced it all...the 'have to work all 81 games" to "work every 3rd game" to "leave after the first hour of the game." In minor leagues, the sales staff wears many hats from rolling out the tarp to picking up the pucks after the puck throw at the end of the game. When asking … Continue reading Why Sports Sales Staff Should Work Games
Moving from OH to AZ, we may not have the colors of fall, but I'm sure not raking leaves from a cactus plant! This gives me more time to answer your mailbag questions! Read on... "Hey Kathy, No matter what approach I don't seem to connect on a first call. I usually say who I … Continue reading Oct. 4: Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Keeping our sales staff is vital in today's sports world. Taking the time to train over and over not only costs a lot on the employer's side, but creates frustration on the fan side. How can we best eliminate that turnover? Making sure our culture is one that is positive, 'we' vs me mentality, and … Continue reading 5 STEPS TO CREATING A POSITIVE SPORTS SALES CULTURE
With seasons starting up and others winding down, the questions vary but as salespeople, we always have them! Let's see what's in this week's mailbag! "Hey Kathy! Our organization just dropped lead lists. I'm in a panic. Although we haven't hit the team goal the past couple of years, we were told we need to … Continue reading Kathy’s Sports Sales Mailbag…”Hey Kathy!” Sept. 26