On the light side... Make a visit to the grocery store BEFORE Thanksgiving. Make sure your business card is tucked inside every turkey! While you’re at it, make sure you tape them on to every pumpkin pie, too. It’s a great time to get your name out! While mom, Aunt Matilda, and cousin Grace … Continue reading How To Make Sure YOUR Thanksgiving Is Filled With Sales!
So many both in sports and striving to get into sports have contacted me concerning the 'why' as to not getting that next position. I have found many teams interview people who aren't what they are looking for, only to waste everyone's time. I've also found many people applying for positions they really don't fit...it … Continue reading Sports Interviewing: The Good, The Bad, and The Ugly In Interviewing
The week before Thanksgiving....believe it or not, some people's thoughts are NOT focused on turkey but on sales! Imagine that! Read on to this week's questions... "Hey Kathy, A lot of our season packages don't seem to work. I think we are finding the right categories to go after, but we're just not closing. What … Continue reading Nov. 14…Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Season tickets. That special feeling you had belonging to a sports team with amazing perks for having them. The feeling of being an insider. We sold them faithfully, knowing that we needed that base year after year. It's soon to be 2019 and we notice that the season ticket numbers are dwindling in many teams. … Continue reading Are Season Tickets Slowly Going Away?
Happy after Halloween and let the countdown to Thanksgiving begin! While many are planning their strategy for stuffing that turkey or getting stuffed, others have questions this week concerning sales strategy. Read on! “Hey Kathy! You talk about strategy prior to starting a quarter, but I tend to disagree. I feel I want my team … Continue reading Nov. 7…Kathy’s Sports Sales Mailbag… “Hey Kathy!”
We've all had it sent to us. Different teams, different titles, but same request. Either 'we're having a sell-a-thon' or 'we are asking you to buy and donate tickets to our charities' etc. Many teams use these as 'ticket donations' for group sales. But in the end, they go through their contact list and send … Continue reading When Does Group Sales Become Begging?
Happy Halloween! We have some 'spooky' questions today! Read on... "Hey Kathy, What do you feel is the best...giving out free with a potential to upgrade or bogo offers?" S, southern team Hi S, Can I give neither as an option? If I have to pick one, I would say bogo. But first, I have … Continue reading Oct. 31: Kathy’s Sports Sales Mailbag… “Hey Kathy!”