It’s Kathy’s Mailbag…”Hey Kathy!” Sept. 12

As we get ready for the leaves to change, we remind ourselves that sometimes we have to also!  Change is good!  Read on... The first question has come across my email 4 times this past week, so must be a hot topic discussion! "Hey Kathy, Our ownership team is big on filling the place, so … Continue reading It’s Kathy’s Mailbag…”Hey Kathy!” Sept. 12

10 Ways Sales Reps Can Make An Impact In the Off Season

The off-season.  The time of year when our customers and fans have visions of us sitting on the beach, eating bon bons, devouring tasty beverages and getting great suntans .  The infamous question:  what do you guys do in the off season? There are some who treat the off-season as down time.  Fewer calls, going … Continue reading 10 Ways Sales Reps Can Make An Impact In the Off Season

Kathy’s Sports Sales Mailbag… “Hey Kathy!” Sept. 5

For some teams, it is or almost is playoff time!  For others, it's the last step to gearing up for winter play.  Either way, there are still questions to be asked and answered!  Read on! "Hey Kathy, How can I get better at keeping group leaders?  It seems they are excited and we start the … Continue reading Kathy’s Sports Sales Mailbag… “Hey Kathy!” Sept. 5

Is Fan Appreciation A Day, Week, or Everyday? 3 Considerations to Appreciate Our Members

As each sporting season winds down, the annual question arises, "What Should We Do For Fan Appreciation?"  Giving away prizes seems to be the big thing and for a day or weekend our facilities are close to if not full. The rest of the season can be questionable in attendance.  We work hard to get … Continue reading Is Fan Appreciation A Day, Week, or Everyday? 3 Considerations to Appreciate Our Members

The Importance Of Sports College Students Attending Conferences

So many sports major students contact me and ask how to get a foot in the door with teams, marketing agencies, etc.  Building relationships is key.  Internships are key.  But nothing beats attending sports conferences where you can build those relationships firsthand and hear from professionals as to opportunities, suggestions, and career paths. The surprising … Continue reading The Importance Of Sports College Students Attending Conferences

Aug. 29: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As summer winds down, thoughts turn to pumpkin latte's, Halloween, raking leaves, warm sweaters, and...sports sales questions! Read on! "Hey Kathy, I'm going to be changing sports jobs, and am starting the interview process.  What are some questions I should be asking?   J, Midwest" Hi J, There is no magic formula for asking questions; however, … Continue reading Aug. 29: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Why Do You Get So Many Referrals?

Throughout my sales career, I've been asked by sales reps why do I get so many referrals? Why does my phone ring more than theirs? Why do people only ask for me?  Why is your business so referral based? While most reps will say 'you must ask for a referral from everyone you talk to', … Continue reading Why Do You Get So Many Referrals?