July 3: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As we get ready to bring in the 4th with a bang and celebrate our country, are we ready to bring in our sales with a bang and celebrate success? Happily, I get hundreds of emails each month from sales reps, leaders and owners with questions about getting better.  This is exciting to me as … Continue reading July 3: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Qualifying Prospects Key to Our Sales Strategy

We all want to be great sports sellers, but why is it some excel better than others? Is it because of 'the luck of the draw' and the leads they get are better? Is it because they push to close more? (selling for the short term).  Or is it because they are able to identify … Continue reading Qualifying Prospects Key to Our Sales Strategy

June 26: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Summer sports are in full swing and fall / winter sports are gearing up...their busiest time ever!  With that comes questions!  Read on... "Hey Kathy, We are a relatively newer team with a very green staff.  What would be 2 or 3 things we could do best to help them with a strong foundation?"  J, … Continue reading June 26: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Selling How Our Fans Want to Buy Or the Way We Want to Sell?

There are a lot of teams and entertainment venues across the world.  There are millions of people who buy memberships, individual tickets, and groups to these events.  Our buying platform from years ago was to call, to run ads, to stand in lines, to put up billboards and to open loads of box office windows.  … Continue reading Selling How Our Fans Want to Buy Or the Way We Want to Sell?

June 19: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

An exciting week for sure! St Louis Blues celebrates a Stanley Cup, Toronto Raptors celebrate an NBA Championship, Charlotte Checkers have won the Calder Cup, Newfoundland has won the Kelly Cup, and I'm sure I missed a few.  That plus baseball and soccer are battling for the top at the halfway mark, and the WNBA … Continue reading June 19: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

How Hard Should a Season Ticket Holder Work to Get Their Rewards?

I was trying to get into my Hilton account tonight.  I put in my number, password, and spent 25 minutes trying to prove I wasn't a robot.  Frustrated, I used live chat where I got a gentleman to assist.  Explaining my problem, and after continued repeated attempts, I got a rather lengthy explanation of why … Continue reading How Hard Should a Season Ticket Holder Work to Get Their Rewards?

June 12: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As we are close to two championships being decided, an All Star Game coming up, and training camps around the corner...it's "the most beautiful time of the year!"  And ANY time is a good time to ask questions! "Hey Kathy, I start out selling a group, but it never seems to get where we talked … Continue reading June 12: Kathy’s Sports Sales Mailbag… “Hey Kathy!”