It seems like every 10 years or so, we tend to change the way we sell sports. First we sell one way, then someone comes in and we break it down another. Moving into 2020 and beyond, the trend is definitely moving one way over another. Which is better for sales? Which is better for … Continue reading The Argument For/Against Full Menu Selling vs Season/Group/Hospitality
Happy Almost Turkey Day! Just as you are thankful for your clients for helping you be successful, I want to thank each and every one of you for believing in me and wanting me to share my knowledge. I appreciate each and every one of you! Before the tryptophan kicks in, read on! "Hey Kathy, … Continue reading Nov. 21: Kathy’s Sports Sales Mailbag …”Hey Kathy!”
On the light side... Make a visit to the grocery store BEFORE Thanksgiving. Make sure your business card is tucked inside every turkey! While you’re at it, make sure you tape them on to every pumpkin pie, too. It’s a great time to get your name out! While mom, Aunt Matilda, and cousin Grace … Continue reading How To Make Sure YOUR Thanksgiving Is Filled With Sales!
So many both in sports and striving to get into sports have contacted me concerning the 'why' as to not getting that next position. I have found many teams interview people who aren't what they are looking for, only to waste everyone's time. I've also found many people applying for positions they really don't fit...it … Continue reading Sports Interviewing: The Good, The Bad, and The Ugly In Interviewing
The week before Thanksgiving....believe it or not, some people's thoughts are NOT focused on turkey but on sales! Imagine that! Read on to this week's questions... "Hey Kathy, A lot of our season packages don't seem to work. I think we are finding the right categories to go after, but we're just not closing. What … Continue reading Nov. 14…Kathy’s Sports Sales Mailbag… “Hey Kathy!”
Season tickets. That special feeling you had belonging to a sports team with amazing perks for having them. The feeling of being an insider. We sold them faithfully, knowing that we needed that base year after year. It's soon to be 2019 and we notice that the season ticket numbers are dwindling in many teams. … Continue reading Are Season Tickets Slowly Going Away?
Happy after Halloween and let the countdown to Thanksgiving begin! While many are planning their strategy for stuffing that turkey or getting stuffed, others have questions this week concerning sales strategy. Read on! “Hey Kathy! You talk about strategy prior to starting a quarter, but I tend to disagree. I feel I want my team … Continue reading Nov. 7…Kathy’s Sports Sales Mailbag… “Hey Kathy!”