Sports Sales: Are We Considering Changing Needs or Planning for Business As Usual?

We meet with clients. We find their needs. We sell to them that which makes the most sense.  We may sell on contract for 3 or more years, fulfilling the needs of year one. And then we move on. This is how we've always done our business. First of all, anyone on a contract longer … Continue reading Sports Sales: Are We Considering Changing Needs or Planning for Business As Usual?

Sports Sales: How NOT To Sell In 3 Easy Lessons

Working from home has opened my eyes to a whole new list of ways to (not!) sell out there.  I'm sure you can feel it...the messages, the calls, the fast talking.  I feel I am inundated now more than ever.  STOP!!!! Take a breath.  Sit back. Plan a strategy.  And stop with the knee jerk … Continue reading Sports Sales: How NOT To Sell In 3 Easy Lessons

May 6: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

The strategy and planning should be in high gear right now for the past month.  Sales staff should be challenged to create ways to sell for: empty stadiums, partially filled, and no season.  Can't wait till it happens!  We have to be ready!  As the planning is happening, the questions are coming.... read on! "Hey … Continue reading May 6: Kathy’s Sports Sales Mailbag … “Hey Kathy!”

Wed. and Thurs. Coffee House Chats…ALL Sports Teams

Wednesday, May 6:  1:00 pm EST:  Coffee House Chat Featuring Jim Brylewski, formerly marketing with the Tigers, advertising with the Orioles, VP of Marketing with the Barons, Consultant with Worcester Sharks, President of the Tulsa 66ers, and now Director of Team Business Development Operations with the Oklahoma City Thunder will share operationally things that will … Continue reading Wed. and Thurs. Coffee House Chats…ALL Sports Teams

Great Work During This Time By Interns

Outstanding work done by interns Emily Nester (Lake Erie Crushers) and Jordy Feneck (Stockton Ports) on our Intern Coffee House Chats. These two have 'upped' their game by putting thought and strategy into place to be able to create new plans for the future that will fit our sports buyers lifestyles! Proud to work with … Continue reading Great Work During This Time By Interns

Sports Sales: Do You Know How To Really Listen To Your Prospect?

We all know the routine.  We make a call. We try to get  a meeting.  Then we go to the meeting, make some small talk, then get to the point...OUR point.  We (cringe!!!!) 'pitch' them something.  We go in selling to  rather than listening to and recommending a good fit.  Then we wonder why they … Continue reading Sports Sales: Do You Know How To Really Listen To Your Prospect?

Sports Management Students and Interns! Join Us!

Reminder to all in sports management:   students and those who are needing internships in sports out there!  Our Intern Coffee House Chat is enabling students who want/need internships during this time to work with myself and Nick Seckerson, Sr. Director of El Paso Chihuahuas, to create strategies for teams. This Monday at 3:00 EST  we … Continue reading Sports Management Students and Interns! Join Us!