Our Future In Sports…

To me, this note is worth a Million Dollars.  THIS is what keeps me going. Working with amazing staff that WANT to get better and lead sports into the future.  Thank you LA Sparks Sr. VP Natalie White, Sales Team, and Daniel ! You've made my year.   


Truly heartwarming when younger members of a team you are working with sets their goal of 'a sale a day...' and ends up contributing to the highest sales week of the team thus far. Way to go Portland Pickles!  Keep up the great work!

Kathy’s Mailbag: Hey Kathy! 18th of April

Welcome to this week's mailbag edition!  I had 4 questions this week concerning when was the right time to change sports jobs, and another on corporate sales strategy.  Read on... This one is a compilation of the 4... "Hey Kathy, I am looking for that next job and wonder when is the best time to … Continue reading Kathy’s Mailbag: Hey Kathy! 18th of April

Strategy Planning For Select Game Sellouts

Sold out games/events don't just happen.  They have to have a strategy.  A wildly winning team or amazing rock band will enable that to happen.  More often than not, we have to create a plan. At the start of each new season, we should look at the games/events that need to be sold out...maybe there … Continue reading Strategy Planning For Select Game Sellouts

Why Are People Leaving Sports Jobs?

I presented an overview as to why people are leaving their sports jobs while at the National Sports Forum.  Unfortunately, times are changing but teams are not, and people still leave. Upon studying 118 people who left in the past year and a half (none of which were inside sales...all were Account Execs and above), … Continue reading Why Are People Leaving Sports Jobs?

What Is the Experience You’re Giving Your Fans?

One of the first questions I ask when selling sports is "who did you attend your very first sporting event with?  Tell me about it."  9 out of 10 times it will be family (especially dad/grandfather), and then the reminiscing starts.  Very few remember who the opponent was or the score.  But they DO remember … Continue reading What Is the Experience You’re Giving Your Fans?

April 4: “Kathy’s Mailbag…Hey Kathy!”

Happy post holiday back to work time.  As teams gear up for the season, wind down from a season, or prepare for playoffs, we still have work to do daily in our offices.  Great questions this week concerning corporate partnerships and group sales. Read on! "Hey Kathy, I had a sponsorship sale go bad when … Continue reading April 4: “Kathy’s Mailbag…Hey Kathy!”