You’re The Best! You’re The Better!

I was away this weekend and lost my access pass. I went up to registration, which was packed, and waited my turn. When I finally got up to the desk, I explained my dilemma to the young woman who had been handling hundreds of people. Exhausted as she was, she cheerily helped me and made …

Kathy’s Sports Sales Mailbag…”Hey Kathy!”…April 24

In case you're wondering, there's 245 more sleeps till Christmas. "Hey Kathy, I have a hard time making small talk when I call a prospect. We are supposed to form a relationship then go into our spiel, but I struggle with what to say. Can you help?" Not a small talker in the west Hi …

How To Funnel People Who Ask Us To Just “Email Something”

We've all had the prospects that are vague when it comes to talking with us. They are quick to get us off the phone and ask us to just 'email them something.' And we do...and not knowing what we are emailing we are sending them volumes of 'stuff' that they will never read. Why? Because …

Sports Sales Teams: Want To Meet Weekly?

It's been a busy year and now that it's scheduled out well, I am accepting one more team for a retainer! My goal? Simple. The future of sports is sitting in your office. I need to make sure that we prepare them as well as we can with the basics of selling as well as …

Kathy’s Sports Sales Mailbag…”Hey Kathy!”…April 17

I was making penne vodka the other night and discovered I didn't have vodka but did have rum. While I ran up to the store and got the vodka, I kept wondering what it would taste like with the rum, so I made a small batch. In case anyone is interested, penne rum will never …

How To Lose A Sale In 5 Ways

It's never fun to lose a sale, especially when you think it was going really well and suddenly...crickets. What is it that pretty much insures we will lose a sale vs a chance of still getting it? There are 5 areas that we lose sales in: We shoot arrows instead of following the sales process. …

A Must Listen To If You Are In Sports Or Aspiring To Be…

One of the most admirable and talented women in sports...Keia Clarke, CEO of NY Liberty, took time to speak with Troy Kirby (the Tao Of Sports) college class. Her insights into getting into sports world and making a difference once you are there are invaluable. The questions asked by the students were amazing! I am …

Kathy’s Sports Sales Mailbag…”Hey Kathy!”…April 10

A week like no other! My hometown area of Cleveland with a solar eclipse, Final 4 for women, record breaking viewership and my current area of Phoenix with a Final 4 for men with unbelievable excitement. Whether viewing live or viewing from home, both cities definitely showcased their best! "Hey Kathy, I have a long …

WHAT A HOUSE TOUR TAUGHT ME ABOUT THE BUSINESS OF SPORTS

This weekend, a couple of friends and I went on a house tour that was a fundraiser for a historical society. Yes, I drooled over the homes and my brain was going a million miles an hour realizing that I would need to work till I was 156 to afford all the ideas that I …

Kathy’s Sports Sales Mailbag … “Hey Kathy”…April 3

Oh wow! Who 's all been watching women's basketball? Lots of great sports happening right now! "Hey Kathy, Having worked in sports, our statement has always been 'family friendly. Is it really? What makes it so?" B, midwest Hi B, Believe me there are days I scratch my head and wonder how we can say …