August 14: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

I love your sales questions.  It shows you want to grow and get better. I still ask questions.  The day we stop, we may as well change careers....so please feel free to continue to ask..... "Hey Kathy, We have only 2 groups over 500.  My question:  should I have the team work on coming up … Continue reading August 14: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Drop In Or Setting a Meeting…Which Builds the Relationship?

I had a great talk with someone the other day who told me about his experience with a sales rep.  He was at work, extremely busy, when a sales rep walked in and wanted to meet. He explained to her it was not a good time but Monday's they are closed and that would be … Continue reading Drop In Or Setting a Meeting…Which Builds the Relationship?

Aug. 7: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Very unique questions coming in this week.  What's so exciting about it?  Those younger than the leadership team are starting to see sports differently...they are asking good questions. They are creating good ideas.  The future of sports is evolving.  How about we listen? "Hey Kathy, We are a major league team (I know there are … Continue reading Aug. 7: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

Sports Sales: The Difference Between a Telemarketing Call and a Sports Sales Call

  I've received a lot of calls and emails the past couple of months over the 'importance' of a perceived two areas:  making a lot of calls and closing as quickly as possible on calls.  The word 'telemarketing' is popping up in nearly all of these conversations as that is what the reps feel like. … Continue reading Sports Sales: The Difference Between a Telemarketing Call and a Sports Sales Call

July 31: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

As some teams get near the final stretch while others are gearing up for the season, we, as sales reps, never stop selling.  And selling always creates questions!  Read on... "Hey Kathy, We started a retention staff about a year and a half ago of which I am a member.  I'm confused on touch points … Continue reading July 31: Kathy’s Sports Sales Mailbag… “Hey Kathy!”

How Does the Season Ticket Member Feel? A Response Concerning Appreciation to Our Season Members

In response to my post "Are Our Season Ticket Members Appreciated?" the other day, I received an email from a season member that really saddened me.  This person has had, in their family many season tickets with a major league team (at one point around 100) and has been consistently dropping them over the years. … Continue reading How Does the Season Ticket Member Feel? A Response Concerning Appreciation to Our Season Members

Are Our Season Ticket “Members” Appreciated?

This past week, I was in New York.  Prior to boarding, the weather turned to storms, and one flight was canceled and the other delayed.  Assuming I would miss my connecting in Denver, the Southwest person on the call for the A List member line made sure I was on a connecting morning flight out … Continue reading Are Our Season Ticket “Members” Appreciated?